Guinness Masterclass 2017-06-16T08:57:49+00:00


GUINNESS Masterclass Experience

Email Campaign/Print Design/Strategy

Project summary

Building on the rich history of Arthur Guinness’ legacy, Strategem iLabs devised the unique GUINNESS Masterclass Experience, the very first of its kind. Crafting a distinct identity and devising the creative and technical communication channels from invitation to execution, Strategem iLabs ensured that all participants received a true Masterclass experience – an experience as smooth and enjoyable as a pint of GUINNESS itself.


“We’ve run the GUINNESS Masterclass – GUINNESS premium B2B global ambassadorial programme – with Strategem for nearly a decade now, and every time they deliver. The standard of the creative produced is always up to the highest standard of the GUINNESS brand. The team are thorough and efficient, innovative, and always ensure the programme runs smoothly from start to finish, with participants (global senior Diageo executives), consistently commenting on the high standard of the programme.”

Vicki McGrath, GUINNESS Global Team, DIAGEO


Integrated, international lead generation


Digital marketing campaign for Spanx EMEA paid search.