GRREN RIBBON – NATIONAL GREEN RIBBON CAMPAIGN
“Lets get talking about mental health. Are you ready to start the conversation?”
Microsite/Print Design/Strategy
Project summary
The National Stigma Reduction Partnership, See Change, and its 74 partner organisations wanted to roll out a month long national Green Ribbon campaign to get people talking openly about mental health problems. Strategem created a multi-channel, integrated campaign which succeeded in making the month of May synonymous with promoting open conversion about mental health. The campaign delivered high traffic
volumes to a new custom-designed microsite and grew a highly engaged community of Green Ribbon advocates. More than 125,000 green ribbons were also distributed nationwide free of charge to spark a national conversation about mental health in boardrooms, break-rooms, chat rooms, clubhouses, arts venues, college campuses and around kitchen tables throughout Ireland.
See it live
