Improve Page Speed Load and Increase Revenue

If there’s one things I’ve learned in the past 26 years, it’s that humans are an impatient, easily frustrated bunch. Add this impatience to the ability to find answers from a simple online search in seconds, and it’s no wonder that people become frustrated with slow-loading websites. Even people who aren’t tech savvy will abandon a slow page for greener, more helpful pastures to find their answer.

This isn’t an exaggeration– it takes literally seconds for someone to abandon a page for a faster alternative. Take this infographic, which was so kindly provided by Google:

Load Speed Bounce

You read right; as page load times rise from 1 second to 10 seconds, the probability a user will ditch your page increases by 123%. For a static site holding only text and a few images, this statistic means lower traffic and time on site. Not a killer in itself unless the owner is reliant on advertising for revenue. However, consider a site with additional functionality – say, one generating leads or selling a product or service. For this site, it means losing out on potential sales. According to Google DoubleClick data, websites that loaded in 5 seconds instead of 19 seconds earned twice as much revenue.

Load Speed Revenue

Let’s say your website sees about 5,000 people per month, and 1% of these visitors make a purchase. Assuming a bounce rate of 70% (don’t scoff – I’ve seen a few of them this year already), then 3,500 potential customers have left before they even gave your product/service a chance. Improving your page load speed will decrease bounce rate, and increase conversion rate and customer purchases. Why deprive yourself of easy revenue?

And after all this information, I’ve only covered the user experience reasons for improving page load speed. Load time also plays a significant role in how Google ranks your website in Google Search results for mobile and desktop. Google has recently announced that they will start implementing mobile-first indexing for search results and mobile page load speed will play a role in ranking. This means that quicker, mobile-friendly websites will be rewarded with higher rankings in search results. So that competitor who invested in improving their website? They will start showing above you in organic searches. Every time you run a search related to your product or service and see their name, consider that it could have been you at the top of the page.

Nowadays, there are so many tools available for calculating site load speed and underlying causes. Pingdom, Google PageSpeed Insights, GTmetrix, and WebPagetest all offer free or freemium tools with information on existing website performance and suggestions/recommendations for improving. PageSpeed Insights even gives you a link to download optimised image, JavaScript, and CSS resources for your page. There are also a plethora of Chrome and Firefox extensions available for in-page reviews for quick health checks. For example, the Page Load Time extension on Chrome breaks down load time by category and is super simple to use. Don’t feel intimidated by the technical aspects or amount of work required – the internet is trying to help you!

From here on out, the importance of improving website performance and speed load times will only grow. Don’t get left behind.

If you have any questions or want to get started increasing your online revenue; give us a call – we can help with that 😉

2017-04-26T10:39:10+00:00 April 24th, 2017|Page Speed Optimisation|

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