If there’s one things I’ve learned in the past 26 years, it’s that humans are an impatient, easily frustrated bunch. Add this impatience to the ability to find answers from a simple online search in seconds, and it’s no wonder that people become frustrated with slow-loading websites. Even people who aren’t tech savvy will abandon a slow page for greener, more helpful pastures to find their answer.
This isn’t an exaggeration– it takes literally seconds for someone to abandon a page for a faster alternative. Take this infographic, which was so kindly provided by Google:
You read right; as page load times rise from 1 second to 10 seconds, the probability a user will ditch your page increases by 123%. For a static site holding only text and a few images, this statistic means lower traffic and time on site. Not a killer in itself unless the owner is reliant on advertising for revenue. However, consider a site with additional functionality – say, one generating leads or selling a product or service. For this site, it means losing out on potential sales. According to Google DoubleClick data, websites that loaded in 5 seconds instead of 19 seconds earned twice as much revenue.
Let’s say your website sees about 5,000 people per month, and 1% of these visitors make a purchase. Assuming a bounce rate of 70% (don’t scoff – I’ve seen a few of them this year already), then 3,500 potential customers have left before they even gave your product/service a chance. Improving your page load speed will decrease bounce rate, and increase conversion rate and customer purchases. Why deprive yourself of easy revenue?
And after all this information, I’ve only covered the user experience reasons for improving page load speed. Load time also plays a significant role in how Google ranks your website in Google Search results for mobile and desktop. Google has recently announced that they will start implementing mobile-first indexing for search results and mobile page load speed will play a role in ranking. This means that quicker, mobile-friendly websites will be rewarded with higher rankings in search results. So that competitor who invested in improving their website? They will start showing above you in organic searches. Every time you run a search related to your product or service and see their name, consider that it could have been you at the top of the page.
From here on out, the importance of improving website performance and speed load times will only grow. Don’t get left behind.
If you have any questions or want to get started increasing your online revenue; give us a call – we can help with that 😉