This article originally appeared in the 2010 October issue of IMJ - Irish Marketing Journal.   The Dublin Docklands-based Strategem iLabs has been busily earning itself a lot of kudos in the digital marketing arena over the last few years. The agency’s MD, Keith Lee, talks to John McGee about its evolution and how technology [...]

This article originally appeared in July 2008 issue of Business Plus Magazine.  For B2B direct mail, what are the crucial elements to generate a response? Grab attention at the front end. Ensure that the piece drives the receiver to open it. Creativity and ‘tone of voice’ is critical. Ensure that the content is relevant, [...]