Articles 2017-04-28T16:39:40+00:00

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What’s going on out there, all squeezed in here.

Following extensive planning and production with Tipperary County Council, IDA Ireland, and a number of FDI organisations already in the county, today we launch “Tipperary, the place, the time” – a brand and strategic roadmap designed to encourage more inward investment into the premier county.

Tipperary boasts vibrant urban centres, a highly skilled workforce, an established sub-supplier ecosystem and excellence in R&D capabilities spanning five municipal districts. Ireland’s biggest inland county is home to some of the world’s largest organisations across the global technology, pharmaceutical, biosciences, manufacturing and financial services sectors.

Coupled with a rich culture of heritage, food, festivals, sport and an unrivalled scenic countryside, Tipperary offers the perfect work-life balance for companies and people choosing to locate there.

It’s the right place and it’s the right time to join other leading organisations benefiting from their winning combination of accessibility, talent, a thriving business ecosystem, and a safe environment for families to live.

Take a look at the newly created website and brochure, or view the highlights video here.

If there’s one things I’ve learned in the past 26 years, it’s that humans are an impatient, easily frustrated bunch. Add this impatience to the ability to find answers from a simple online search in seconds, and it’s no wonder that people become frustrated with slow-loading websites. Even people who aren’t tech savvy will abandon a slow page for greener, more helpful pastures to find their answer.

This isn’t an exaggeration– it takes literally seconds for someone to abandon a page for a faster alternative. Take this infographic, which was so kindly provided by Google:

Load Speed Bounce

You read right; as page load times rise from 1 second to 10 seconds, the probability a user will ditch your page increases by 123%. For a static site holding only text and a few images, this statistic means lower traffic and time on site. Not a killer in itself unless the owner is reliant on advertising for revenue. However, consider a site with additional functionality – say, one generating leads or selling a product or service. For this site, it means losing out on potential sales. According to Google DoubleClick data, websites that loaded in 5 seconds instead of 19 seconds earned twice as much revenue.

Load Speed Revenue

Let’s say your website sees about 5,000 people per month, and 1% of these visitors make a purchase. Assuming a bounce rate of 70% (don’t scoff – I’ve seen a few of them this year already), then 3,500 potential customers have left before they even gave your product/service a chance. Improving your page load speed will decrease bounce rate, and increase conversion rate and customer purchases. Why deprive yourself of easy revenue?

And after all this information, I’ve only covered the user experience reasons for improving page load speed. Load time also plays a significant role in how Google ranks your website in Google Search results for mobile and desktop. Google has recently announced that they will start implementing mobile-first indexing for search results and mobile page load speed will play a role in ranking. This means that quicker, mobile-friendly websites will be rewarded with higher rankings in search results. So that competitor who invested in improving their website? They will start showing above you in organic searches. Every time you run a search related to your product or service and see their name, consider that it could have been you at the top of the page.

Nowadays, there are so many tools available for calculating site load speed and underlying causes. Pingdom, Google PageSpeed Insights, GTmetrix, and WebPagetest all offer free or freemium tools with information on existing website performance and suggestions/recommendations for improving. PageSpeed Insights even gives you a link to download optimised image, JavaScript, and CSS resources for your page. There are also a plethora of Chrome and Firefox extensions available for in-page reviews for quick health checks. For example, the Page Load Time extension on Chrome breaks down load time by category and is super simple to use. Don’t feel intimidated by the technical aspects or amount of work required – the internet is trying to help you!

From here on out, the importance of improving website performance and speed load times will only grow. Don’t get left behind.

If you have any questions or want to get started increasing your online revenue; give us a call – we can help with that 😉

JOE.ie

We took a day out and went up to the roof of our offices and took a video of the port/area, giving us some interesting perspectives on the surroundings we love so well.

It’s entitled ‘A Rooftop View’ of Ringsend & Irishtown, Dublin. We shot the footage using a Canon EOS 5D Mark II, and the video editors in our design studio did the rest.

From big boats in the docks to little folks going about their business, all human life is captured here.

Hats off to the people at StrategemiLabs for sticking a camera on the roof of their building to film a top-class tilt-shift video of life in the Ringsend/Irishtown area of Dublin.

Called ‘A Rooftop View’ this video covers all manner of stuff that goes on in the area, from toll-bridge tailbacks to people wandering around their gardens.

The ‘toytown’ effect is always charming and the music here is pretty slick too.

JOE.ie

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