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Home 2017-07-20T14:36:00+00:00

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BUS ÉIREANN – EXPRESSWAY

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DIAGEO – GUINNESS

GUINNESS Masterclass Experience

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“When Strategem pitched and took over search for Spanx, the financial results made everyone stand up and take notice. Delivering 212% increase on monthly gross revenue through PPC in Germany alone was impressive. I can highly recommend the Strategem team as being world class.”

Melissa Lear Pappion, EMEA Online Marketing Manager, SPANX

“Through hard work, great determination and a dedicated team; Strategem have consistently delivered exceptional results for our brand. They’ve challenged the norm to unlock valuable new opportunities, and have significantly helped in steering the strategic direction of Expressway as a brand.”

Sean Forde, Product Manager, Expressway

“We’ve run the GUINNESS Masterclass – GUINNESS premium B2B global ambassadorial programme with Strategem for nearly a decade now, and every time they deliver. The standard of the creative produced is always up to the highest standard of the GUINNESS brand.”

Vicki McGrath, GUINNESS Global Team, DIAGEO

“We engage Strategem to deliver for the first time a multi-channel digital performance recruitment campaign to bring post graduate students to the University of Limerick. The strategy targeting across Europe and Ireland increased our challenging KPIs by 52% and delivered a step change return on advertising spend and how the university structure their marketing communications”.

Huw Lewis, Dean of Graduate School, University of Limerick

“Strategem are our performance, website and digital multi-channel agency. We have been working with them for five years and would be delighted to recommend them”.

Finnuala Carolan, Communications Manager, BWG

“Strategem pitched for all our digital business, website, multi-channel performance and content. From the outset, they demonstrated how digital can deliver growth in revenues and higher return on advertising spend.”

Eleanor Flew, Director of Fundraising & Communications, Our Lady's Hospice & Care Services

If there’s one things I’ve learned in the past 26 years, it’s that humans are an impatient, easily frustrated bunch. Add this impatience to the ability to find answers from a simple online search in seconds, and it’s no wonder that people become frustrated with slow-loading websites. Even people who aren’t tech savvy will abandon a slow page for greener, more helpful pastures to find their answer.

This isn’t an exaggeration– it takes literally seconds for someone to abandon a page for a faster alternative. Take this infographic, which was so kindly provided by Google:

Load Speed Bounce

You read right; as page load times rise from 1 second to 10 seconds, the probability a user will ditch your page increases by 123%. For a static site holding only text and a few images, this statistic means lower traffic and time on site. Not a killer in itself unless the owner is reliant on advertising for revenue. However, consider a site with additional functionality – say, one generating leads or selling a product or service. For this site, it means losing out on potential sales. According to Google DoubleClick data, websites that loaded in 5 seconds instead of 19 seconds earned twice as much revenue.

Load Speed Revenue

Let’s say your website sees about 5,000 people per month, and 1% of these visitors make a purchase. Assuming a bounce rate of 70% (don’t scoff – I’ve seen a few of them this year already), then 3,500 potential customers have left before they even gave your product/service a chance. Improving your page load speed will decrease bounce rate, and increase conversion rate and customer purchases. Why deprive yourself of easy revenue?

And after all this information, I’ve only covered the user experience reasons for improving page load speed. Load time also plays a significant role in how Google ranks your website in Google Search results for mobile and desktop. Google has recently announced that they will start implementing mobile-first indexing for search results and mobile page load speed will play a role in ranking. This means that quicker, mobile-friendly websites will be rewarded with higher rankings in search results. So that competitor who invested in improving their website? They will start showing above you in organic searches. Every time you run a search related to your product or service and see their name, consider that it could have been you at the top of the page.

Nowadays, there are so many tools available for calculating site load speed and underlying causes. Pingdom, Google PageSpeed Insights, GTmetrix, and WebPagetest all offer free or freemium tools with information on existing website performance and suggestions/recommendations for improving. PageSpeed Insights even gives you a link to download optimised image, JavaScript, and CSS resources for your page. There are also a plethora of Chrome and Firefox extensions available for in-page reviews for quick health checks. For example, the Page Load Time extension on Chrome breaks down load time by category and is super simple to use. Don’t feel intimidated by the technical aspects or amount of work required – the internet is trying to help you!

From here on out, the importance of improving website performance and speed load times will only grow. Don’t get left behind.

If you have any questions or want to get started increasing your online revenue; give us a call – we can help with that 😉

JOE.ie

We took a day out and went up to the roof of our offices and took a video of the port/area, giving us some interesting perspectives on the surroundings we love so well.

It’s entitled ‘A Rooftop View’ of Ringsend & Irishtown, Dublin. We shot the footage using a Canon EOS 5D Mark II, and the video editors in our design studio did the rest.

From big boats in the docks to little folks going about their business, all human life is captured here.

Hats off to the people at StrategemiLabs for sticking a camera on the roof of their building to film a top-class tilt-shift video of life in the Ringsend/Irishtown area of Dublin.

Called ‘A Rooftop View’ this video covers all manner of stuff that goes on in the area, from toll-bridge tailbacks to people wandering around their gardens.

The ‘toytown’ effect is always charming and the music here is pretty slick too.

JOE.ie